January 25, 2025
2025 Mission 10 Race: Commemorative Branding, Design & Digital Strategy
The 2025 Mission 10 Race, proudly sponsored by the Rotary Club of Hollister, marked a monumental year, celebrating the Club’s 100th Anniversary. This premier road race, featuring a Half Marathon, 10 Mile, 5k, and 1 Mile Kid’s Fun Run, unfolds against the scenic and historic backdrop of San Juan Bautista, CA, solidifying its place as a highlight on the California central coast.
This year proudly marked Digital Wave Design’s 10th consecutive year contributing to the success of this esteemed event. A key highlight for 2025 was our design of the participant shirts and finisher medals, which featured a special commemorative design honoring the Rotary Club of Hollister’s centennial milestone.
Our decade-long involvement has been pivotal in elevating the Mission 10 Race. For 2025, beyond the commemorative designs, we continued to drive the event’s success through a comprehensive campaign strategy. This included maintaining a dynamic social media presence, producing engaging promotional videos, and deploying an HTML newsletter campaign to keep past and present participants informed, excited, and engaged with this special anniversary edition.